Online Language Learning Market In US to grow by USD 5.72 Billion by 2026, Market Segmentation by Product and End-User - Technavio

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Tuesday, November 22, 2022 at 11:00am UTC

Online Language Learning Market In US to grow by USD 5.72 Billion by 2026, Market Segmentation by Product and End-User - Technavio

PR Newswire

NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Technavio has been monitoring the online language learning market in the US, operating under the consumer discretionary market. The report on the online language learning market in the US estimates the market to register an incremental growth of USD 5.72 billion, at a CAGR of 19.75% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request the Latest Free sample report 

Online Language Learning Market in US 2022-2026: Segmentation
  • By Product
    • Course Material
      • Due to the rising demand for courses from individual students, the course material sector will dominate the online language learning market in the US over the forecast period. However, the increasing adoption of mobile language learning applications will impact the growth of the course material segment. Many providers try to offer individualized course material in order to attract a large user base, which encourages service and content innovation.
    • Support
    • Apps
  • By End-user
    • Individual Learners
    • Institutional Learners

To know additional highlights and key points on various market segments and their impact in coming years, Buy  Report.

Online Language Learning Market in US 2022-2026: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The online language learning market in the US report covers the following areas:

The rise in immigration is one of the major factors fueling the US market for online language instruction.  Other than English, Spanish and French are the most widely spoken languages. Immigrants should find new possibilities and find it easier to integrate into American society by learning the language. A major portion of the immigrant community has been encouraged to choose online courses due to the significant rise in smartphone prevalence and preference for content availability online. As a result, industry growth in the US will be fueled by the ease of online language learning. Request a Free Sample Report.

Online Language Learning Market in US 2022-2026: Vendor Analysis

Vendors are being driven by the intensifying market competition to use a variety of growth techniques, including advertising and promotional efforts, to increase the visibility of their offerings. To maintain their position as industry leaders, several vendors are also implementing inorganic expansion techniques like M&As.

The report analyzes the market's competitive landscape and offers information on several market vendors, including Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH.

  • Babbel GmbH: The company offers services such as Babbel Live.
  • Berlitz Corp.: The company offers services such as online Spanish classes.
  • Duolingo Inc.: The company offers services such as online german classes.
  • Mango Languages: The company offers services such as online french courses
  • McGraw Hill Education Inc.: The company offers services such as McGraw-Hill Language Lab.
Online Language Learning Market in US 2022-2026: Key Highlights
  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will assist the online language learning market in us growth during the next five years
  • Estimation of the online language learning market in the US size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the online language learning market in the Us
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of the online language learning market in the US, vendors

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Online Language Learning Market In US Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 19.75%

Market growth 2022-2026

$ 5.72 billion

Market structure

Fragmented

YoY growth (%)

18.75

Regional analysis

US

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1. Executive Summary                         

               1.1     Market Overview            

                              Exhibit 01:  Key Finding 1

                              Exhibit 02:  Key Finding 2

                              Exhibit 04:  Key Finding 6

                              Exhibit 05:  Key Finding 7

2. Market Landscape

               2.1 Market ecosystem             

                              2.1.1 Parent Market

                              Exhibit 06  Parent market

                              Exhibit 07:  Market characteristics

               2.2 Value Chain Analysis          

                              Exhibit 08:  Value Chain Analysis: Education Services

                              2.2.1    Input

                              2.2.2    Operations

                              Pitching and profiling

                              Resourcing and communicating

                              Delivery and support

                              Connecting and innovating

                              2.2.3    Marketing and sales

                              2.2.4    Support activities

                              2.2.5    Innovations

3. Market Sizing                      

               3.1 Market definition

                              Exhibit 09:  Offerings of vendors included in the market definition

               3.2 Market segment analysis  

                              Exhibit 10:  Market segments

               3.3 Market size 2021 

               3.4 Market outlook: Forecast for 2021 - 2026 

                              Estimating growth rates for emerging and high-growth markets

                              Estimating growth rates for mature markets

                              Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)

                              Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                         

               4.1 Five Forces Summary         

                              Exhibit 13:  Five forces analysis 2021 - 2026

               4.2 Bargaining power of buyers            

                              Exhibit 14: Bargaining power of the buyer

               4.3 Bargaining power of suppliers        

                              Exhibit 15: Bargaining power of the supplier

               4.4 Threat of new entrants     

                              Exhibit 16: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 17: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 18: Threat of rivalry

               4.7 Market condition 

                              Exhibit 19: Market condition - Five forces 2021

5. Market Segmentation by Product

               5.1 Market segments

                              Exhibit 20:  Product- Market share 2021 - 2026 (%)

               5.2 Comparison by Product    

                              Exhibit 21:  Comparison by Product

               5.3 Course material - Market size and forecast 2021-2026        

                              Exhibit 22:  Course material - Market size and forecast 2021-2026 ($ million)

                              Exhibit 23:  Course material - Year-over-year growth 2021-2026 (%)

               5.4 Support - Market size and forecast 2021-2026        

                              Exhibit 24:  Support - Market size and forecast 2021-2026 ($ million)

                              Exhibit 25:  Support- Year-over-year growth 2021-2026 (%)

               5.5 Apps - Market size and forecast 2021-2026             

                              Exhibit 26:  Apps - Market size and forecast 2021-2026 ($ million)

                              Exhibit 27:  Apps - Year-over-year growth 2021-2026 (%)

               5.6 Market opportunity by Product     

                              Exhibit 28:  Market opportunity by Product

6 Market Segmentation by End-user

               6.1 Market segments

                              Exhibit 29:  End-user -  Market share 2021-2026 (%)

               6.2 Comparison by End-user   

                              Exhibit 30:  Comparison by End-user

               6.3 Individual learners - Market size and forecast 2021-2026   

                              Exhibit 31:  Individual learners - Market size and forecast 2021-2026 ($ million)

                              Exhibit 32:  Individual learners - Year-over-year growth 2021-2026 (%)

               6.4 Institutional learners - Market size and forecast 2021-2026              

                              Exhibit 33:  Institutional learners - Market size and forecast 2021-2026 ($ million)

                              Exhibit 34: Institutional learners - Year-over-year growth 2021-2026 (%)

               6.5 Market opportunity by Distribution channel            

                              Exhibit 35:  Market opportunity by Distribution channel

7. Customer landscape                        

                              Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

               7.1 Overview

                              Exhibit 36:  Customer landscape

8. Drivers, Challenges, and Trends                  

               8.1 Market drivers      

                              8.1.1    Influx of immigrants

                              8.1.2    SMAC (social, mobile, analytics, and cloud) in language learning

                              8.1.3    Rise in multilingualism

               8.2 Market challenges              

                              8.2.1    Competition from providers of MOOC

                              8.2.2    High cost of implementation

                              8.2.3    Vendor focus on product differentiation

                              Exhibit 37:  Impact of drivers and challenges

               8.3 Market trends      

                              8.3.1    Increased use of VR 

                              8.3.2    Emphasis on bilingual and multilingual education

                              8.3.3    Inclusion of analytical tools

9. Vendor Landscape                            

               9.1 Competitive Scenario        

               9.2 Overview

                              Exhibit 38:  Vendor landscape

               9.3 Landscape disruption         

                              Exhibit 39:  Landscape disruption

                              Exhibit 40: Industry Risk

10. Vendor Analysis               

               10.1 Vendors covered              

                              Exhibit 41: Vendors covered

               10.2 Market positioning of vendors    

                              Exhibit 42: ?Market positioning of vendors?

               10.3 Babbel GmbH     

                              Exhibit 43:  Babbel GmbH - Overview

                              Exhibit 44:  Babbel GmbH - Product and service

                              Exhibit 45:  Babbel GmbH - Key news

                              Exhibit 46:  Babbel GmbH - Key offerings

               10.4 Berlitz Corp.       

                              Exhibit 47:  Berlitz Corp. - Overview

                              Exhibit 48:  Berlitz Corp. - Product and service

                              Exhibit 49:  Berlitz Corp. - Key offerings

               10.5 Duolingo Inc.      

                              Exhibit 50:  Duolingo Inc. - Overview

                              Exhibit 51:  Duolingo Inc. - Product and service

                              Exhibit 52:  Duolingo Inc. - Key offerings

               10.6 Mango Languages            

                              Exhibit 53:  Mango Languages - Overview

                              Exhibit 54:  Mango Languages - Product and service

                              Exhibit 55:  Mango Languages - Key offerings

               10.7 McGraw Hill Education Inc           

                              Exhibit 56:  McGraw Hill Education Inc. - Overview

                              Exhibit 57:  McGraw Hill Education Inc. - Business segments

                              Exhibit 58:  McGraw Hill Education Inc.- Key news

                              Exhibit 59:  McGraw Hill Education Inc. - Key offerings

                              Exhibit 60:  McGraw Hill Education Inc. - Segment focus

               10.8 Pearson Plc         

                              Exhibit 61:  Pearson Plc - Overview

                              Exhibit 62:  Pearson Plc - Business segments

                              Exhibit 63:  Pearson Plc - Key news

                              Exhibit 64:  Pearson Plc - Key offerings

                              Exhibit 65:  Pearson Plc - Segment focus

               10.9 Rosetta Stone Ltd.           

                              Exhibit 66:  Rosetta Stone Ltd. - Overview

                              Exhibit 67:  Rosetta Stone Ltd. - Business segments

                              Exhibit 68:  Rosetta Stone Ltd. - Key offerings

                              Exhibit 69:  Rosetta Stone Ltd. - Segment focus

               10.10 SANS Inc. Software and Network Solutions

                              Exhibit 70:  SANS Inc. Software and Network Solutions - Overview

                              Exhibit 71:  SANS Inc. Software and Network Solutions - Product and service

                              Exhibit 72:  SANS Inc. Software and Network Solutions - Key offerings

               10.11 Speexx

                              Exhibit 73:  Speexx - Overview

                              Exhibit 74:  Speexx - Product and service

                              Exhibit 75:  Speexx - Key offerings

               10.12 Springer-Verlag GmbH  

                              Exhibit 76:  Springer-Verlag GmbH - Overview

                              Exhibit 77:  Springer-Verlag GmbH - Business segments

                              Exhibit 78:  Springer-Verlag GmbH - Key offerings

                              Exhibit 79:  Springer-Verlag GmbH - Segment focus

11. Appendix                           

               11.1 Scope of the report         

                              11.1.1 ????Market definition

                              11.1.2 ????Objectives

                              11.1.3 ????Notes and caveats

               11.2 Currency conversion rates for US$            

                              Exhibit 80: ?Currency conversion rates for US$?

               11.3 Research Methodology   

                              Exhibit 81: ?Research Methodology

                              Exhibit 82: ??Validation techniques employed for market sizing?

                              Exhibit 83: ??Information sources

               11.4 List of abbreviations        

                              Exhibit 84: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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